Department of Consumer Affairs
Ministry of Consumer Affairs, Food & Public Distribution
Government of India
ARL Retail Private Limited PROFORMA
(i) Name of the Company (As Registered) ARL Retail Private Limited
(ii) CIN No: U52390DL2011PTC227648
(iii) Name and address of Directors on Board(Enclose details) 3
Director Name 1 Dinesh Negi
Director Address 1 3054, joy apartments, plot no.2, sector-2, dwarka, New delhi 110075
Director Name 2 Ravi joshi
Director Address 2 2074, joy apartments, plot no.2, sector-2, dwarka, New delhi 110075
Director Name 3 Rajiv Gupta
Director Address 3 B-154, Lok vihar, Pitampura, Delhi 110034
(a) Address of Registered Office (Enclose copy of Registration Certificate): F-301-302, Aditya Complex, Plot No. 4, Sector 10 Market, Dwarka, New Delhi 110075
(b) Email :
(c) Telephone Nos: 1142884288
(d) Company Website:
(e) Details of other registrations (with jurisdiction), if any
( Attach copy of Registration Certificate)
Certificate of registration.pdf
(f) Type of Entity (Private, Public, Trust, Ltd. Etc.) Pvt. Ltd.
(a) Address F-301-302, Aditya Complex, Plot No. 4, Sector 10 Market, Dwarka, New Delhi 110075
(b) Email :
(c) Details of Key Management Personnel as per registration under the Companies Act: Rajiv Gupta, Ravi Joshi and Dinesh Negi (Directors on Board)
(d) Details of Regional Offices: 1.Uttar Pradesh ARL Private Ltd., 9, Colvin Road, Civil lines, Prayagraj, UP - 211001 GSTIN- 09AAKCA0603Q1ZG, Ph:01142884288 Email:, 2.Bihar ARL Private Ltd., Ground Floor, ARL Adarsh Ashram, Near Lal Babu Market Road No. 4 North Shastri Nagar, Patna 800023 GSTIN -10AAKCA0603Q1ZX Ph:01142884288 Email: 3.Jharkhand ARL Private Ltd. Nitish Kunj Shiv Durga Mandir Lane, Ratu Road, Ranchi 834005 GSTIN 20AAKCA0603Q1ZW Ph:01142884288 Email: 4.Tripura ARL Pvt. Ltd., Ward No. 39, House No. 391111, Holding No. 1927-E/1756-E/234B, Bordowali, Post - A.D. Nagar, Agartala, West Tripura. GSTIN - 16AAKCA0603Q1ZL Ph:01142884288 Email: 5.West Bengal ARL Pvt. Ltd., JL No. 11, Mouja Narayanpur, Under Kodalia 2 No., Gram Panchayat, P.S. Chinsurah, Hooghly, West Bengal GSTIN - 19AAKCA0603Q1ZF Ph:01142884288 Email:
(e) Nodal Officer for interacting with D/o Consumer Affairs; (Name, designation, Tel No., e-mail, Fax, mobile No.) Rajiv Gupta,01142884288,,0,9313784578
4. Whether anyone from the Management was convicted by any court in the past within the past 5 years (from the date of application). If so, the details thereof;
No management personnel is convicted.
5.Whether direct selling is of Products or services or both?
6. Details of License(s), Trade Mark or Principal Brand which indentifies the company:
"Nutrition Plus" & "Beaute" essentials"
i.Address / Telephone Nos. / e-mails etc. of Customer Care & Grievance Redress Cells(HQ & Branches); HQ" Tel. 01142884288
ii.Details of Consumer Grievance Redress Committee as per guidelines:
  • a. Member Name, Phone No,Email
Rajiv Gupta,9313784578,
  • b. Member Name, Phone No,Email
Manish Kumar ,093343311988,
  • c. Member Name, Phone No,Email
Jagdish sharma,9310042052,
(Direct Selling Business Details)
8. Details of Products / Services offered(Give link of websites)
9. Please confirm the following about your direct selling scheme:-
(a) It has no provision that a Direct Seller will receive remuneration or incentives for the recruitment / enrolment of new participants and provide that direct sellers will receive remuneration derived only from the sale of goods or services.   Yes
(b) It does not require a participant to purchase goods or services:
i. for an amount that exceeds an amount for which such goods or services can be expected to be sold or resold to consumers;   Yes
ii. for a quantity of goods or services that exceeds an amount that can be expected to be consumed by, or sold or resold to consumers;   Yes
(c) It does not require a participant to pay any entry/registration fee, cost of sales demonstration equipment and materials or other fees relating to participation;   Yes
(d) It provides a participant with a written contract describing the “material terms” of participation;   Yes
(e)It allows or provides for a participant a reasonable cooling-off period to participate or cancel participation in the scheme and receive a refund of any consideration given to participate in the operations;   Yes
(f) It allows or provides for a buy-back or repurchase policy for “currently marketable” goods or services sold to the participant at the request of the participant at reasonable terms;   Yes
Note :
  1. Give details in regard to the above in an enclosure.
  2. In case any of the answers in this para is ‘No’, please provide full details with reasons in an enclosure.
(a) Whether proper identity document(s) to all the Direct Sellers are issued.   Yes
(b) Whether you maintain “Register of Direct Sellers” wherein relevant details of each enrolled Direct Seller is updated and maintained with details including verifiable proof of address, proof of identity and PAN as per the Income Tax Act.   Yes
(c) What is the mechanism for payment of VAT? Give details.   VAT is paid by the company and quarterly VAT return isfiled with the department of trade & taxes at Delhi, UP, Bihar, Jharkhand, Assam & Punjab.
(a) The website is proper and updated regularly with all relevant details, contact information, details pertaining to management, products, product information and complaint redress mechanism for direct sellers and consumers.   Yes
(b) There are arrangements for registering consumer complaints online or otherwise and grievances are resolved within 45 days of date of making such complaints. Details to be provided.   Yes
12.Notes/Remarks, if any.
I / We, Rajiv Gupta in the capacity of Director of the ARL Retail Pvt. Ltd company / firm declare that we are compliant with the following:
(a) We do not promote a Pyramid Scheme, as defined in Clause 1(11) or enroll any person to such scheme or participate in such arrangement in any manner whatsoever in the garb of doing Direct Selling business.
(b) We do not participate in Money Circulation Scheme, as defined in Clause 1(12) in the garb of Direct Selling of Business Opportunities.
(c) We are compliant with all the remaining aspects mentioned in the guidelines issued vide F. No. 21/18/2014-IT (Vol-II) dated 9th September, 2016 by the Department of Consumers, Ministry of Consumer Affairs, Food and Public Distribution and shall also provide such details as may be notified from time to time.
Place :Delhi
Date :2017-02-18 04:41:17
Name :Rajiv Gupta
Designation :Director
Tel No :9313784578
Available Documents
Certificate of Registration etc :View
Sample of Contract : View
List of Board of Directors : View
Brief Details of Direct Selling Business Scheme : View